Scaling Sales with Smart Meta Ads: A Vivre Gourmet Success Story
Beyound Digital
Case Study
Clients
Vivre Gourmet
Services
Increase Sales
Boosting Sales with Creative Testing and Precise Audience Targeting
When Vivre Gourmet, a premium F&B brand, partnered with our digital marketing agency in Bali, the objective was clear: maximise sales through a data-driven Meta Ads strategy. The result? A staggering 100x ROAS in just seven days, turning a modest budget into significant revenue.
Key Results
- 100x+ ROAS in one week, achieved through precise audience targeting at the right moment.
- Highly efficient ad spend, keeping the cost per result under IDR 15K.
- 500 million ++ rupiah in revenue from just a 4 million rupiah budget
The Story
Various campaigns have been successfully executed, including Thanksgiving, Christmas, and Chinese New Year, featuring limited high-quality specialty products tailored to each theme. Achieving a ROAS of 50–100X with a profit margin above 50% remains a key focus. Brand guidelines are consistently integrated with marketing strategies, ensuring a seamless approach. This synergy enables the achievement of sales conversion values in the hundreds of millions.
The Strategy
To ensure each ad reached the right audience, we implemented:
- Custom Audiences: Retargeting past buyers with a preference for premium products.
- Lookalike Audiences (1%, 2%, 3%): Expanding reach to high-intent shoppers.
- Behaviour & Interest Targeting: Refining audience selection for higher conversions.
- CAPI Tracking: Enhancing data accuracy through direct synchronisation with Meta’s platform.
Before working with our agency, Vivre Gourmet’s revenue was not optimised due to a lack of creative testing. While targeting was crucial, ad messaging played a key role in driving action. We focused on:
✔ Addressing customer needs with relevant product offers.
✔ Create a sense of limited availability and urgency, encouraging customers to act quickly.
✔ Crafting clear, persuasive copy to highlight key benefits in a simple yet compelling way.
✔ Scaling by optimizing budget distribution and expanding targeting.
The Solution
Vivre Gourmet’s audience wasn’t just looking for good food, they valued quality and presentation. We reinforced the brand’s positioning with polished visuals, featuring well-composed product images and engaging, product-focused videos.
Performance Optimisation Tactics:
✅ Advantage+ Placements: Automatically selecting the best ad placements.
✅ Campaign Budget Optimisation: Dynamically allocating the budget to top-performing ad sets.
✅ Creatives: Running 5–10 creatives with different angles to see which one performs best
With precise targeting, persuasive messaging, and smart optimisations, we achieved:
✔ 100x+ ROAS in just seven days.
✔ Ultra-low cost per result (under IDR 15K).
✔ 500 million rupiah in sales from a 4 million rupiah budget.
✔ Stronger client trust, leading to long-term ad investment.
Conclusion
This campaign proved that data-driven strategies, precise targeting, and compelling copywriting can help brands scale quickly and efficiently.